Most agencies run campaigns on both Meta and Google — and report on them in two completely separate places. That split costs you time, introduces errors, and makes it harder to answer the one question clients actually ask: is my ad spend working?
The problem with siloed reporting
Meta Ads Manager and Google Ads each have their own interface, their own terminology, and their own way of counting results. Pulling numbers from both, normalizing them, and dropping them into a client report is repetitive manual work — and every manual step is a chance to copy the wrong number.
What "cost per result" really tells you
The metric that matters across platforms is cost-per-result. When you can see CPR for every campaign — Meta and Google together — you instantly know which channel is delivering and which is burning budget. Setting a target CPR per campaign turns that into a simple at-a-glance check.
One unified view per client
A unified dashboard pulls both platforms into a single table for each client: campaign, spend, results, and cost-per-result, side by side. Reporting stops being a weekly chore and becomes a live view you can share.
How ClientPlug does it
ClientPlug connects to Meta Ads Manager and Google Ads via OAuth and pulls campaign data for every client automatically — no exports, no spreadsheets. See it on the all-in-one agency dashboard or try it free.